AI Lead Qualification System for B2B Sales
Created an automated lead scoring and qualification pipeline that identifies high-intent prospects and routes them to the right sales rep instantly.
Client Industry
B2B Technology
The Problem
The sales team was wasting time on unqualified leads. There was no systematic way to score or prioritize inbound inquiries, resulting in missed opportunities and low conversion rates.
The Goal
Build an AI-powered system that automatically qualifies, scores, and routes leads based on fit and intent signals.
Our Solution
How We Built It
We built a multi-step automation pipeline using n8n that captures leads from web forms, enriches them with company data, uses OpenAI to analyze fit against ideal customer profiles, assigns a lead score, and routes qualified leads to the appropriate sales rep with a full briefing. Unqualified leads enter a nurture sequence automatically.
Technologies Used
Results
Measurable Impact
91%
Qualified Lead Accuracy
40%
Sales Cycle Shortened
3.2x
Pipeline Value Increase
100%
Manual Screening Eliminated
Eliminating guesswork from sales with precision-driven lead intelligence.
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